On March 3 1988, Bill Graham began promoting a new series of concerts at the original Fillmore Auditorium in San Francisco. He initiated the Fillmore numbered series the next day. The Fillmore was severely damaged by the 1989 Loma Prieta Earthquake but following a major retrofit of the building, BGP reopened the Fillmore in late April 1994 and has continued to issue posters to this day. The series has become well known as a showcase for talented artists and musicians.
